An Applebee's franchise location supercharged its drink sales using Loop Media's innovative digital content system. The free service replaced traditional cable TV while adding smart digital signage capabilities. After implementation, the location reported selling 2.5 times more featured Drinks of the Month, with overall drink sales beating system averages by 27%. The tech upgrade demonstrated how strategic digital promotion can change a restaurant's beverage program performance.
Key Takeaways
Through its innovative Loop for Business system, Loop Media provides Applebee's franchisees with complimentary TV content and digital signage capabilities, eliminating traditional cable costs while enabling customized in-store messaging.
The streaming service for restaurants delivers diverse content including news, music videos, sports highlights, and viral content via WiFi to a free hardware box. Franchisees can curate programming based on local preferences, time of day, and special events. This technology allows locations to consolidate multiple vendors - television content, digital signage, and music - into a single platform.
For the El Paso-based Applebee's franchisee, the system proved revolutionary. By leveraging Loop's targeted on-screen digital signage to promote their Drink of the Month specials, they achieved 2.5 times higher sales compared to their previous system, while saving on monthly cable expenses.
“We are selling 2.5 times the previous El Apple system average per 500 guests” -Butch Gore
By switching to Loop's business solution, Applebee's franchisees access two major benefits: significant cost reduction and granular content control. The platform eliminates monthly cable TV expenses while providing free streaming content and digital signage capabilities.
The content customization tools allow franchisees to fine-tune their in-store entertainment based on location-specific factors. Managers can adjust programming according to local preferences, time of day, and special events. This targeted approach consolidates multiple services - TV content, digital signage, and music - into a single, streamlined platform.
For El Apple franchisee Butch Gore, this tech-forward solution delivered measurable results. The integrated digital signage system helped drive Drink of the Month sales to 2.5 times their previous average, while beating system-wide drink sales by 27%.
The Loop platform's impact on Applebee's sales performance stands out in concrete numbers. El Apple, an El Paso-based Applebee's franchisee, reported selling 2.5 times more Drinks of the Month after implementing Loop's digital signage solution compared to their previous system average per 500 guests.
The franchise's success extends beyond just monthly drink specials, with overall drink sales outperforming system averages by 27%. These results demonstrate how strategic digital advertising placement between curated content can markedly boost specific bar and drink item sales. Owner Butch Gore's testimonial validates Loop's effectiveness in driving targeted product performance through smart on-screen promotion. The data suggests that integrating entertainment content with promotional messaging creates a more engaging and profitable customer experience than traditional advertising methods.
